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March 23, 2007

Que Bella!



How can you not love this new Shell ad? I can't think of anything that sounds as beautiful as an F1 car.

Imagine how complicated and costly something like this was to film. When you take into consideration the logistics and red tape of shooting in so many different international locations you can't help but appreciate the ad even more.

For an even higher quality version click the image below and turn up your speakers.

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2 Comments:

At March 28, 2007 2:41 AM , Anonymous David said...

You're right. That must've cost a fortune to shoot! But keep in mind that a lot of it relies on CGI (still pretty expensive) especially when the cars "morph" into different models. They may have even caused those streets to become empty using CGI well.

btw, How did you find that ad?

This ad reminds me of the Honda Europe ad called, "Impossible Dream."

 
At March 30, 2007 9:57 AM , Blogger HotShoe Studios said...

Good point David. I'm sure CGI was a big part of it.

I good friend of mine emailed that video to me and I just had to pass it along.

I found the Honda ad you mentioned and liked it alot. Honda has always been one of my favorite manufactures since Senna use to drive for them.

 

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